USA TODAY - Breaking News and Latest News Today
USA TODAY delivers current national and local news, sports, entertainment, finance, technology, and more through award-winning journalism, photos, and videos.
Estimated Value
$209.32M
Range: $146,525,775 – $293,051,551
85
Score / 100
High Confidence
Authority
20.1/30
PageRank: 6.69
Traffic
25/25
Rank #522
Age
20/20
31 yr old
TLD
15/15
.com
Name
5/10
5/10 pts
Sites at this level have sold for $10M+ on Empire Flippers and strategic acquisitions.
Valuation Summary
Usatoday.com is a highly authoritative web property, currently estimated at $209.32M. With over 31 years of history, it carries significant domain authority built over time. Its traffic ranking places it among the top 1,000 most-visited sites globally — an extraordinary achievement. Overall, usatoday.com is a premium web property with strong market demand.
Factor Analysis
Domain Authority
20.1/30 pts
This domain has a strong PageRank of 6.69/10, indicating significant link authority from high-quality sources. Domain authority accounts for up to 30 points in our scoring model, and scores 20.1/30 (67%) in this category.
Traffic Ranking
25/25 pts
According to the Tranco traffic index, this domain ranks #522 globally — placing it in a very exclusive tier of globally significant websites. Traffic ranking is the single most important factor in our valuation model, carrying up to 25 points. This domain scores 25/25 in this category.
Domain Age
20/20 pts
This domain is 31 years old — exceptionally old by internet standards — predating most of the modern web. Older domains typically command higher prices in the aftermarket because they come with accumulated SEO history and trust. Domain age contributes up to 20 points to our score; this domain earns 20/20.
TLD & Name Quality
20/25 pts
The .com extension is the most valuable and universally trusted extension, scoring 15/15 for TLD quality. The domain name "usatoday" is a reasonable length for branding, earning 5/10 for name quality.
SEO & Traffic Metrics
Backlink Profile
Strong
Tens of thousands of quality backlinks.
Traffic Volume
Massive
Top 1K globally — tens of millions of visits/month.
PageRank
6.69/10
Open PageRank score reflecting global link authority.
Global Rank
#522
Tranco combined traffic index rank.
Domain Age
31 years
Older domains carry more accumulated trust and authority.
Last Checked
Mar 20, 2026
Data refreshes every 24 hours automatically.
Tech Stack
No technology fingerprints detected — the site may be behind a CDN or use server-side rendering without detectable client-side signatures.
Similar Valuations
Frequently Asked Questions
How much is usatoday.com worth?
usatoday.com is estimated to be worth $209.32M based on our multi-factor valuation model. The estimated range is $146,525,775 to $293,051,551. This valuation carries High confidence based on available data.
What factors determine the value of usatoday.com?
The value of usatoday.com is determined by five key factors: domain authority (PageRank), global traffic ranking, domain age, top-level domain (.com) quality, and domain name quality. Each factor is weighted and combined into a score out of 100, which is then mapped to a dollar valuation. usatoday.com scores 85/100 overall.
How old is the usatoday.com domain?
The domain usatoday.com was registered approximately 31 years ago. Domain age is a significant factor in valuation because older domains have accumulated more trust, backlinks, and search engine authority over time.
How much traffic does usatoday.com get?
usatoday.com ranks #522 globally in the Tranco traffic index, which aggregates data from multiple sources including Alexa, Majestic, Quantcast, and Chrome User Experience Report. This places it among the top 522 most-visited websites globally.
Is .com a good domain extension for value?
The .com extension is most valuable. TLD quality contributes up to 15 points in our valuation model. Premium extensions like .com, .ai, and .io command higher prices in the domain aftermarket because of buyer familiarity and perceived authority.
How can I buy or sell usatoday.com?
If usatoday.com is available, it can be registered through any major domain registrar. If it's already owned, you can attempt to purchase it by contacting the registrant via WHOIS lookup, or by listing/searching on domain marketplaces such as Sedo, Afternic, Flippa, or GoDaddy Auctions. Our estimated value of $209.32M can serve as a negotiation baseline.
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